8 marks. Dead simple, memorable, iconic. Pick one.
Each concept shows the mark, the IG avatar at real proportion, the wordmark, palette, and how it sits on a reel header and the unsub.show navbar. Mix-and-match notes welcome.
#1Full StopIt keeps the equity people already scroll past — lowercase u, red period, black ground — and reduces it to one drawn geometric sign: a monoline u that hangs up, and a slightly oversized red full stop that reads "conversation over" at 40px in half a second.
The mark
Wordmark
unsubscribe.
Palette
#0A0A0B
#F2F2F0
#FF453A
#6E6E73
FULL STOP
One drawn letter, one red period. Wherever the brand ends a sentence, it ends it the same way: conversation over.
Avatar
@unsubscribe.show
In use
unsubscribe.
CALL #047
unsub.show · leaderboard · submit a call
#2The LinkThe brand is the most-clicked link on the internet — the email-footer unsubscribe link promoted to a logo, so every human already knows the mark before they ever see the page.
THE MARK
u
The Link.
You’ve clicked it 10,000 times. Now it’s the logo.
WORDMARK
unsubscribe.
IG AVATAR
u
@unsubscribe.show
PALETTE
ALARM#FF453A
INK#0B0B0C
PAPER#EDEDEA
SURFACE#151517
APPLICATIONS
unsubscribe.CALL #047
uunsub.show·leaderboard·submit a call
#3The Red PeriodThe period at the end of "unsubscribe." becomes the entire brand: one perfect red dot on black — hang-up button, full stop, end of the conversation — a color-plus-shape ownership that stays legible at 40px and in half a second of scroll.
unsubscribe. · brand identity
the mark
wordmark
unsubscribe
palette
#FF453A
#0A0A0B
#F2F2ED
#8E8E93
avatar
40px
@unsubscribe.show
in use · reel header / site nav
unsubscribeCALL #047
unsub.show·leaderboard·submit a call
The Red Period
The period at the end of unsubscribe. becomes the whole brand: one red dot. Hang-up button, full stop, end of the conversation. Reads in half a second at 40 pixels.
#4The StrikeOne red line does the job of the prefix: strike "subscribe" and it reads unsubscribe — a single typographic gesture that works as a giant s, a 40px avatar, and a wordmark with zero decoration.
The mark
Avatar
@unsubscribe.show
Wordmark
subscribe.
Palette
#FF453A
#0A0A0B
#F2F1ED
#6E6E73
Reel header
subscribe.
CALL #047
Site nav
unsub.show·leaderboard·submit a call
The Strike
One red line does the job of the prefix: strike "subscribe" and it reads unsubscribe. No icon, no decoration. The negation is the brand.
#5Ticked OffThe universal opt-out checkbox, ticked so hard the red check tears out of the box — a one-gesture mark everyone has clicked in anger, legible in half a second at 40px with zero explanation.
MARKWORDMARKAVATARPALETTEIN USE
unsubscribe.
unsubscribe me from everything.
@unsubscribe.show
#FF453A
#0B0B0C
#F2F0EB
#6E6E73
unsubscribe.
CALL #047
unsub.show· leaderboard · submit a call
TICKED OFF
The opt-out checkbox, the one form control everyone has clicked in anger. We tick it a little too hard, so the check tears out of the box. Reads at 40px, needs zero explanation.
#6The Hard PassThe popup close button, punctuated — a rounded-cap red ✕ with a full stop in a button tile is the gesture everyone already makes at cold outreach, self-evident at 40px and impossible to confuse with Twitter/X thanks to the tile chrome, equal round strokes, alarm red, and the period inherited from "unsubscribe."
THE MARK
The Hard Pass
The close button, punctuated. Everyone's first instinct at a cold pitch, promoted to a logo — polite, final, red.
WORDMARK
unsubscribe.
PALETTE
#FF453A
#0B0B0C
#161618
#F2F0EB
IG AVATAR
@unsubscribe.show
REEL HEADER
unsubscribe.CALL #047
SITE NAV
unsub.show· leaderboard · submit a call
#7The Hang-UpThe red decline button people already tap in every reel becomes the logo — one circle, one hung-up handset, conversation over — so the brand is recognized in the same half-second reflex as ending a call.
MARK
WORDMARK
IG AVATAR
PALETTE
unsubscribe.
unsubscribe.
@unsubscribe.show
#FF453ADecline
#0E0E10Dead Air
#F5F5F0Bone
#8E8E93Corporate Grey
REEL HEADER
unsubscribe.CALL #047
SITE NAV
unsub.show·leaderboard·submit a call
THE HANG-UP — The red decline button everyone already taps in our reels, promoted to logo: one circle, one hung-up handset, conversation over. The period is the hang-up.
#8Politely OffA red toggle flipped off is the most instantly-read refusal gesture in modern UI — two shapes, one color, legible at 16px, self-evident in half a second of scroll, and primed for a satisfying flip animation later.
THE MARK
Politely Off
The modern gesture of refusal: pill, knob, switched left for good. Reads at 16 pixels with no caption.
WORDMARK
unsubscribe.
AVATAR · 110 PX
@unsubscribe.show
PALETTE
OPT-OUT RED
#FF453A
OFF BLACK
#0B0B0C
UNREAD WHITE
#F2F0EB
MUTE GREY
#8A8A8E
REEL HEADER
unsubscribe.CALL #047
SITE NAV
unsub.show·leaderboard·submit a call
your pick → final SVG/PNG asset kit (IG avatar, reel chrome, site header, favicon) + the website build starts on it